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The mark Moschino was founded in 1983 at the draughtsman’s Franco’s Moschino (who never wanted to call himself a stylist, but “ painter, decoratore”), what it had worked beforehand for Versace.
In a few years Moschino riuscì to obtain great success thanks to the vivacious style and sometimes provocatively with which it was visiting again the heads of the sewing tradition – like the tailleur and the jackets – in key più pop.
Moschino riuscì to obtain much success between the young clients: it was compared often to creatività subversive of another famous stylist, Jean-Paul Gaultier.
In 1985 Moschino introduced, together with the first line Moschino Couture, a second line più economic, Cheap & Chic, for the woman and for l’ uomo.
An original and innovative brand of the Italian fashion.